I'm a dad of three, I work a full-time day job, and I make content on the side. I don't have hours to sit and plan. I have the gaps — the drive home, the few minutes after the kids go down, the time between one thing and the next.
That's where Muse comes in. Muse is the AI assistant on my phone and my MacBook, and I call mine Jarvis. It doesn't do the creating for me. It takes the busywork off my plate so the little time I do have goes to actually making things.
Here's how I actually use it.
It keeps my day on track
I asked Jarvis to hold my routine. It reminds me about Amazon research at lunch, content time after work, and family time in the evening — phone down, that's the one that matters most.
It also watches my calendar. Soccer practice, dentist appointments, parent-teacher conferences, the windshield appointment I would have forgotten — it flags what's coming and what's running into my workday, so I'm not finding out about it at the last minute.
It reads my email so I don't have to live in it
Every morning I get a short digest of what's new in my TikTok Shop and Amazon emails. New samples that arrived, new brand pitches, deadlines for posting a sample video, whether I hit a Creator Rewards target.
I don't open ten emails to figure that out anymore. I read one message, I know what needs doing, and I move on.
It does the research while I'm at work
Finding products worth reviewing is the slowest part of this job. I gave Jarvis the keywords I care about — things like magnetic, dad, baby, tool, gift, kitchen — and it searches Amazon Creator Connections for campaigns that are actually selling, with decent commission, so I can ask for a sample.
Same with trends. It pulls together what's selling on TikTok Shop, what's spiking on Google Trends, what's coming up for the holidays — and it tells me which ones are actually in my lane and which ones aren't. I don't chase beauty products. I chase dad gear, tools, toys, and gifts.
It handles the posting queue
I film a live shopping episode, Jarvis cuts it into clips with OpusClip, checks them, and schedules them across YouTube, Instagram, Facebook, and TikTok. Twenty-five clips becomes a hundred posts across a week, and I don't have to touch each one.
Same with graphics. I have a series of "send this to someone" graphics — one every other day. Jarvis schedules them, and I just check they're right.
The rule is simple: Jarvis does the setup, I do the final watch before anything goes out.
It checks brand pitches before I reply
I get pitched a lot. Some are real, some aren't. Before I send anyone my rates, my address, or my phone number, Jarvis checks the sender — does the email domain match the company, is the brand real, has anyone else flagged it?
That one habit has kept me from sending my details to a stranger more than once. If a pitch doesn't check out, we send a short verification reply first, or I don't reply at all.
It built this website
This site you're reading right now — Jarvis built it. It fixed the SSL certificate, set up the pages, put my media kit and rate card on here, and cleaned up the design until it looked like something I'd actually share with a brand.
I just had to answer a few questions and look at it on my phone.
What it doesn't do
It doesn't film my videos. It doesn't write my jokes. It doesn't decide what I think about a product — that's the part only I can do, and it's the part that matters.
What it does is take everything around the creating and make it smaller: the scheduling, the searching, the checking, the remembering. So when I sit down to make something, I'm making something — not doing admin.
If you're a creator with a day job and a full house, you don't need more hours. You need the hours you already have to count. That's what I use Muse for.
Try Muse for yourself
Check out Muse, your personal AI agent. Redeem my code RDGSOQ in Settings within 48 hours of joining and we’ll both get 1 billion Muse tokens.